Security Solutions Upsell Kensington's core laptop security locks plus Eyesafe privacy screen filters create an integrated security and privacy stack ideal for enterprises with hybrid workforces. Target IT and security leaders in mid-market and large accounts with bundled offers that combine locks, privacy screens, and Surface Pro accessories. Leverage ACCO Brands' global channels and existing customers across 100+ countries, emphasizing a global support footprint to reassure procurement teams.

Surface Ecosystem Expansion Kensington has actively targeted Surface Pro deployments with dedicated accessories, including elevated stands and privacy screens, and has earned design awards for Surface-related products. This positions Kensington to pursue organizations standardizing on Surface devices, particularly in enterprise and education verticals. Propose tiered SKUs and volume pricing for Surface-based fleets, plus VAR partnerships and Microsoft partner channels to reach decision-makers.

Privacy and Blue Light The Eyesafe collaboration confirms demand for blue light filtering combined with privacy features. Target knowledge workers, healthcare, financial services, and education sectors where screen privacy and eye comfort matter for compliance and productivity. Offer bundled privacy screen solutions with existing docking and security products; highlight compliance and user well-being in procurement conversations.

Mid Market Growth With revenue in the $25-50 million range and a mid-sized employee base, Kensington sits well for mid-market security and productivity solutions. Promote multi-product bundles across security locks, privacy screens, docks, and rugged cases to reduce total cost of ownership for IT buyers. Explore distribution, VARs, and managed procurement programs across North America, Europe, and APAC to scale.

Sustainability Advantage Kensington's commitment to reducing environmental footprint can be a differentiator in RFPs with ESG requisites. Position product durability, rigorous testing, and sustainability messaging to procurement teams seeking responsible suppliers. Provide sustainability data, recycling programs, and eco-friendly packaging options to align with customer sustainability goals.