Target Market Expansion Kent Equipment primarily serves small to large farms, landscaping, and construction businesses within West Michigan. Opportunities exist to expand marketing efforts into neighboring regions and adjacent industry sectors to increase sales of tractors, construction equipment, and turf machinery.

Diversified Product Portfolio Partnering with multiple well-known brands such as Kubota, Terex, Husqvarna, Hustler Turf, and Shindaiwa enables cross-selling opportunities and the potential to package equipment solutions tailored to customer needs, boosting average order values.

Digital Engagement The company's active online presence via WordPress, social media, and cloud services offers avenues for targeted digital marketing campaigns, customer relationship management, and e-commerce enhancements to attract new clients and retain existing ones.

Service and Rental Growth With an emphasis on equipment sales, service, and rentals, there is scope to promote rental programs and maintenance services to local businesses and farms, creating recurring revenue streams and strengthening customer loyalty.

SMB Sales Potential Operating within the small to mid-sized business segment, Kent Equipment can explore upselling advanced machinery and offering financing solutions to attract more SMB customers looking to upgrade their equipment fleets.