Economic Impact Leverage the Kentucky Derby Festival's substantial economic footprint ($127M+ annually) to pitch sponsorships, corporate partnerships, and tiered advertising packages that align with major local and regional brands seeking high-visibility community engagement.

Audience Reach Access to a large, diverse audience (1.5 million attendees yearly) across 70+ events offers cross-sell opportunities for merchants, tech solutions for event management, and consumer products through merchandise and digital campaigns.

Tech Stack Fit The festival already uses multiple marketing and event platforms (AdRoll, WordPress, Mailchimp, etc.), suggesting opportunities for advanced digital solutions such as CRM enhancements, analytics dashboards, cross-channel ad optimization, and scalable e-commerce for merchandise.

Leadership Transition Recent leadership change with an interim CEO presents a window for executive outreach, strategic partnerships, and service reviews that can position your solutions as trusted advisors during a period of ongoing organizational change.

Growth & Recognition Award-winning status and ongoing expansions (new events, training programs, and merchandise launches) indicate readiness for vendor collaborations, sponsorship activations, and technology upgrades to support expanding programming and audience engagement.