Virtual Engagement Leverage the Animated Field Trip launch and ongoing digital experiences to position complementary virtual learning and virtual tours packages for schools and educational institutions, expanding audience reach beyond onsite visitors.

Sports Audience capitalize on strong sports fan appeal and recognition in national lists to pitch targeted sponsorships, branded experiences, and loyalty programs aimed at sports enthusiasts and family visitors.

Partnership Growth Explore deepening collaborations with Churchill Downs Incorporated and local cultural partners to co-create events, cross-promotions, and educational programs that drive foot traffic and media exposure.

Digital Advertising Given active use of Google Ads and Microsoft Advertising, propose managed media campaigns, retargeting for visitors and interest-based audiences, and analytics-led optimization to increase online ticket sales and memberships.

Community and Events Target local schools, art programs, and community organizations for sponsorships and hosted competitions, aligning with ongoing art contests and community celebrations to generate sponsorship revenue and donor engagement.