Strategic Partnerships Kentucky Derby Museum has a history of successful partnerships with key industry players like Churchill Downs Incorporated and Second Stride Inc. Collaborating with such established organizations can open doors to new sales opportunities through joint promotional activities and cross-selling initiatives.

Recognition and Awards Being consistently recognized as a top attraction and winning accolades like being ranked in the nation's Top 10 attractions for sports fans can provide leverage in sales conversations. Highlighting these achievements can build credibility and trust with potential partners and sponsors.

Community Celebration Events By hosting community celebrations in collaboration with organizations like Churchill Downs and Kentucky Derby Festival, the Kentucky Derby Museum creates engaging events that attract a wide audience. Utilizing these events as platforms for sales promotions can enhance brand visibility and customer engagement.

Funding and Expansion Receiving substantial funding, such as the $1 million grant from the James Graham Brown Foundation, signifies investor confidence in the museum's initiatives. This financial support can be leveraged to drive sales by investing in upgrades, innovative exhibits, and marketing campaigns.

Educational Programming Enhancement The partnership with Churchill Downs to enhance educational programming showcases a commitment to improving visitor experiences. Utilizing these educational initiatives as value-added services can be a unique selling point to attract school groups, tour operators, and educational institutions.