Cloud Based Advantage Orna is a cloud-based solution for dispatch and reporting, eliminating on-premise IT burden. This presents a compelling upgrade path for small private security teams seeking scalable software with reduced maintenance costs.

Data Intelligence Focus Emphasize the product’s capability to mitigate threats through data intelligence and knowledge sharing among officers. This aligns with potential upsell to agencies aiming to improve incident response and reputation management.

Client Growth Recent partnerships and feature updates indicate a growing customer base and product maturation. Target similar private security and public safety entities looking for integrated dispatch, reporting, and client portals.

Cost Efficiency Position Orna as a cost-saver by avoiding per-feature charges and reducing server and IT staffing needs. This is attractive to lean security operations seeking predictable ROI.

Market Fit Startup scale with revenue in the low millions and a niche offering tailored to private security departments. Focus outreach on mid-market firms that require specialized CAV and mobile response capabilities.