Growth Opportunities There is growth potential by selling more trailers, parts, and maintenance services to small trucking fleets in Colorado, leveraging existing relationships and local market knowledge.

Local Market Focus Located in Commerce City near Denver, there is opportunity to build a regional service and parts network, offer faster delivery, and secure repeat business with local carriers and owner operators.

Digital Modernization The current web tech stack appears basic; opportunities exist to modernize with an updated website, online parts ordering, and CRM driven marketing to increase inbound inquiries and streamline sales.

Competitive Differentiation In a market dominated by larger brands, offering personalized service, quick turnarounds, and flexible financing or rental options can help Kersten Trailer Sales win bids from smaller fleets.

Targeted Outreach With a lean team, direct outreach to trailer buyers and fleet managers, along with ready to deploy product bundles and maintenance programs, can accelerate sales cadence and improve win rates.