Local audience reach Target local advertisers and regional businesses in Ketchikan and surrounding Alaska communities by offering customized hyperlocal ad packages across print and digital channels to boost community visibility.

Digital analytics Leverage their existing tech stack (Google Analytics, Google Tag Manager, Comscore) to propose advanced audience measurement and attribution services for advertisers seeking ROI insights.

Sponsorship opportunities Create sponsorship and branded content programs around local events and community initiatives, aligning with the paper's community-focused identity to attract small and mid-sized businesses.

Cost-effective packages Offer tiered advertising solutions combining print, digital banners, and native ads at scalable price points suitable for the newspaper's revenue range, appealing to local SMEs.

Growth via partnerships Position the publication as a partner for regional services (tribal health, tourism, local commerce) to unlock cross-promotional deals and bundled marketing services with strategic collaborations.