Expansion Opportunity Key Cooperative is expanding with a new Zearing location and a 24 hour fuel station, creating a prime cross sell opportunity to introduce agronomy, energy, feed, and grain offerings to a new customer base. Craft bundled service packages and loyalty incentives to win multi product contracts in the newly served communities and surrounding counties. Leverage the cooperative model to capture cross divisional revenue at the site and in nearby markets.

Livestock Opportunities The Purina Accuration sheep and goat hi fat blocks partnership and Chick Days engagement signal strong traction in livestock nutrition, opening up upsell opportunities for feed, supplements, and precision nutrition programs to sheep, goat, poultry, and mixed livestock operations across Key Cooperative's footprint. Develop targeted campaigns, on site demonstrations, and co branded promotions to convert livestock customers into multi product relationships.

Leadership Change Opportunity With the arrival of a new CEO, Brent Deppe, in 2026 there is an opening to align sales strategies with refreshed priorities and growth initiatives. Use the leadership transition as a moment to secure executive level introductions, present a compelling, multi product portfolio across Agronomy, Energy, Feed, and Grain, and pursue pilot programs in expanding markets such as Zearing and neighboring counties.

Local Footprint Operating in 13 communities across six counties signals strong local trust and potential for multi location deals. Leverage this footprint by offering tailored agronomy and grain programs, seasonal promotions, and field days to deepen relationships with farmers and unlock cross sell opportunities across the region.

Data Driven Growth The use of Google Analytics and Google Search Console enables data driven territory planning and campaign optimization across multiple product lines. Apply analytics to identify high potential counties and customer segments, craft personalized outreach, and measure ROI to refine cross sell opportunities and accelerate revenue growth.