New client win KeyTracker has recently signed Smiths News plc to improve key and asset management across 34 sites, presenting a cross-sell opportunity to other multi-site customers in media distribution, print networks, and wholesale services.

Awards and credibility Recent Excellence in Security and Investigations Award enhances credibility when approaching potential buyers in public sector, education, healthcare, and large enterprises seeking compliance and risk reduction.

Product expansion Launch of the compact mini e30 electronic key cabinet targets facilities managers with smaller portfolios, creating upsell and deployment paths into regional SMEs and multi-property portfolios.

Regional focus Midlands base with growth in regional hires and business development roles indicates readiness to partner with local authorities, councils, and universities seeking local suppliers with proven security solutions.

Industries and use cases Strong alignment with automotive dealerships, estate agents, police stations, councils, universities, and hospitals suggests targeted outreach campaigns to expand into similar sectors with high asset and key control needs.