Targeted KTM buyers High potential for upselling financing, lease extensions, and maintenance packages to Kia customers given the dealership focus on new and used Kia vehicles in a mid-size local market.

Local market focus Strategic emphasis on Austin, TX area presents opportunities for event-based promotions, service pick-up/drop-off partnerships, and neighborhood outreach to drive showroom and service traffic.

Service retention With a service department component, there is potential to grow recurring revenue through maintenance plans, OEM parts sales, and bundled service offers to both current owners and future buyers.

SMB collaboration Smaller employee base suggests agility; leverage personalized outreach, targeted digital ads, and community sponsorships to build loyalty and drive referrals among local residents.

Growth signals Revenue in the mid-range and proximity to a larger multi-brand dealer (Toyota of Cedar Park) indicate room to capture share through competitive pricing, trade-in programs, and attractive financing options for Kia shoppers in the region.