Insights

Franchise Expansion Kid to Kid has an extensive growth trajectory with over 110 stores across 26 states and international markets, presenting strong cross-market sales opportunities for suppliers, real estate partners, and franchise development leads seeking co-op marketing and pilot locations.

Resale Market Growth As a premier kids resale concept with a broad product assortment including clothing, footwear, toys, gear, and maternity items, vendors and manufacturers can tap into a thriving secondary market, highlighting opportunities for consignment programs, bulk inventory partnerships, and exclusive event collaborations.

Digital & Tech Enablement The tech stack shows active use of e-commerce and marketing platforms (Shopify, WordPress, Google Workspace) and analytics (Piwik PRO). This indicates openness to enhanced digital marketing partnerships, loyalty integrations, and omnichannel inventory tools to drive store traffic and online sales.

Community & Visibility Regular store openings and community engagement efforts (new locations in Pearland, Syracuse, West Seneca) suggest partnerships around local events, sponsorships, and community-based promotions could amplify brand reach and accelerate new store performances.

Financial & Scale With revenue in the high seven figures to low eight figures range and a sizable store footprint, there are opportunities for wholesale collaborations, bulk procurement, and franchise services partnerships aimed at supporting growth, training, and operational excellence across the network.

Similar companies to Kid to Kid

Kid to Kid Tech Stack

Kid to Kid uses 8 technology products and services including UserWay, AdRoll, iCIMS, and more. Explore Kid to Kid's tech stack below.

Kid to Kid's Email Address Formats

Kid to Kid uses at least 4 email formats:
Kid to Kid Email FormatsExamplePercentage
FirstLast@kidtokid.comJohnDoe@kidtokid.com
49%
Last@kidtokid.comDoe@kidtokid.com
32%
First@kidtokid.comJohn@kidtokid.com
12%
First.Last@kidtokid.comJohn.Doe@kidtokid.com
7%

Frequently Asked Questions

What is Kid to Kid's official website and social media links?

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Kid to Kid's official website is kidtokid.com and has social profiles on LinkedIn.

How much revenue does Kid to Kid generate?

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As of August 2026, Kid to Kid's annual revenue is estimated to be $100M - $250M.

What is Kid to Kid's NAICS code?

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Kid to Kid's NAICS code is 44-45 - Retail Trade.

How many employees does Kid to Kid have currently?

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As of August 2026, Kid to Kid has approximately 653 employees across 3 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: H. G., Owner: A. J. B. and Owner Kid To Kid Midlothian: R. P. Explore Kid to Kid's employee directory with LeadIQ.

What industry does Kid to Kid belong to?

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Kid to Kid operates in the Retail industry.

What technology does Kid to Kid use?

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Kid to Kid's tech stack includes UserWay, AdRoll, iCIMS, WordPress, Shopify, Google Workspace, WP Engine and Piwik PRO Core.

What is Kid to Kid's email format?

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Kid to Kid's email format typically follows the pattern of FirstLast@kidtokid.com. Find more Kid to Kid email formats with LeadIQ.

When was Kid to Kid founded?

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Kid to Kid was founded in 1992.
Kid to Kid logo

Kid to Kid

RetailUtah, United States501-1000 Employees

Kid to Kid operates a resale retail network focused on children's items. The company buys and resells a broad range of gently used products, including clothing, footwear, toys and games, books, baby gear, sports equipment, and maternity clothing, offering affordable options for families. Founded in 1992, the business has grown to more than 110 stores across 26 states and several international markets, marking it as a recognized presence in children's resale.

Based in Salt Lake City, Utah, Kid to Kid employs hundreds of people and serves families seeking economical ways to outfit and equip children. The company emphasizes community engagement and a distinctive store environment as part of its approach to growth. A recent expansion includes the opening of a new location in Pearland, Texas, in 2026.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1992
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    Kid to Kid's revenue is estimated to be in the range of $100M - $250M

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