Community Partnerships Leverage the established collaboration with Naperville Park District to explore co-branded programs, seasonal camps, and cross-promotional opportunities that broaden reach to families and local schools.

Large Facility Advantage Position Kids First as a flexible venue for partner events, tournaments, corporate family days, and multi-program showcases given its 108,000 sq ft footprint and diverse in-house programs.

Kids-First Positioning Emphasize track record as the country’s largest children’s sports facility to target franchise-like or satellite expansion discussions, licensing, or white-label programs with other communities seeking turnkey kid-centric spaces.

Technology Enablement Utilize existing tech stack (HubSpot analytics, Google Analytics, Snowplow, AWS) to offer data-driven marketing, lead scoring, and personalized program recommendations for schools, after-school providers, and youth organizations.

Revenue Expansion Explore incremental revenue through new programs beyond core sports, such as birthday parties, camps, after-school enrichment, and corporate team-building events aligned with families’ demand for kid-focused activities.