Family niche power Identify KI as a specialist in family-focused marketing with a multi-disciplinary team and a track record across branding, content, and product launches. Opportunity: position KI to CPG, toy, education, and family services brands seeking deep family insights and end-to-end campaign execution.

Engaged network Leverage recent partnerships and co-creation work with Voop Inc and The Global Licensing Group to approach licensing, consumer product partnerships, and care settings brands seeking collaborative innovation and aligned environmental maturity messaging.

Global family study Promote KI’s Global Family Study as a differentiator and thought leadership asset to attract brands wanting research-backed family insights. Upsell bespoke studies, ongoing consumer insights programs, and strategic workshops for product development.

Digital and analytics Highlight tech stack including Google Ads, LinkedIn Ads, Hotjar, IBM SPSS, and Webflow as a capability to offer data-driven performance marketing, experience optimization, and rapid website/content experimentation for family brands.

Growth potential Position KI as a lean, boutique agency with strong growth potential in mid-market brands; target small-to-mid sized family brands and mid-range consumer products looking for award-winning strategy at agile, cost-effective scales.