KidSay Employee Directory
Market ResearchKansas, United States11-50 Employees
KidSay is a market research and strategy agency based in Olathe, Kansas, focused on listening directly to children, tweens, and teens. The company provides syndicated trend reports and data dashboards built from insights gathered from verified youth respondents, sourced through an exclusive network of schools. Its work helps brands understand Gen Alpha and Gen Z to guide product development and audience-focused decision making. Since its founding in 1997, KidSay has worked with youth-focused brands such as Nickelodeon, Hasbro, Disney, Mattel, and Activision Blizzard, reinforcing its positioning as a direct source of youth input within market research. Its offerings combine data, insights, and strategy to inform clients' decisions about youth audiences. In January 2021, KidSay announced a partnership with Seismic Digital, LLC.