Insights

Innovative Product Line Kidy Calçados offers a diverse portfolio with over 30 product lines, including specialized technologies like Respi-tec and Palmilha Anti-microbiana. This indicates a strong market presence focused on health-conscious and technologically advanced children’s footwear, presenting opportunities to upsell complementary products or expand technological collaborations.

Growth and Market Share With an estimated revenue between $500 million and one billion and a workforce exceeding 200 employees, Kidy is a leading player in the Brazilian children’s footwear industry. Engaging in targeted B2B partnerships or providing high-volume manufacturing solutions could leverage their expansion plans and market reach.

Sustainability and Innovation Kidy’s collaboration with IBTeC on proprietary technologies demonstrates a commitment to innovation and product differentiation. Offering sustainable materials or eco-friendly manufacturing solutions could align with their R&D focus and appeal to environmentally conscious consumers.

Digital Engagement Using advanced digital tools like Google Analytics, GTM, and React, Kidy emphasizes a strong online presence and data-driven marketing approach. There are opportunities to provide advanced analytics, digital marketing services, or e-commerce platform enhancements to further optimize their consumer engagement.

Technological Leadership The company's investments in proprietary technologies like Wash and Nó Perfeito reveal a focus on functional innovation. Offering complementary tech solutions or integration services could support their ongoing product development and strengthen their technological leadership in the market.

Similar companies to Kidy Calçados

Kidy Calçados Tech Stack

Kidy Calçados uses 8 technology products and services including React, JSS, Tawk.to, and more. Explore Kidy Calçados's tech stack below.

  • React
    Javascript Frameworks
  • JSS
    Javascript Frameworks
  • Tawk.to
    Live Chat
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Kestrel
    Web Servers
  • Nginx
    Web Servers

Media & News

Kidy Calçados's Email Address Formats

Kidy Calçados uses at least 1 format(s):
Kidy Calçados Email FormatsExamplePercentage
First.Last@kidy.com.brJohn.Doe@kidy.com.br
67%
First@kidy.com.brJohn@kidy.com.br
33%

Frequently Asked Questions

Where is Kidy Calçados's headquarters located?

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Kidy Calçados's main headquarters is located at 511 Avenue Achelino Moimaz Birigui, São Paulo 16203-125 Brazil. The company has employees across 1 continents, including South America.

What is Kidy Calçados's official website and social media links?

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Kidy Calçados's official website is kidy.com.br and has social profiles on LinkedIn.

What is Kidy Calçados's NAICS code?

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Kidy Calçados's NAICS code is 42 - Wholesale Trade.

How many employees does Kidy Calçados have currently?

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As of May 2026, Kidy Calçados has approximately 467 employees across 1 continents, including South America. Key team members include Co Founder: R. G.Gerente De Ti E Canais Digitais (d2c): V. P. G.Coordenador De Recursos Humanos: E. Q.. Explore Kidy Calçados's employee directory with LeadIQ.

What industry does Kidy Calçados belong to?

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Kidy Calçados operates in the Wholesale industry.

What technology does Kidy Calçados use?

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Kidy Calçados's tech stack includes ReactJSSTawk.toGoogle Tag ManagerTailwind CSSGoogle AnalyticsKestrelNginx.

What is Kidy Calçados's email format?

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Kidy Calçados's email format typically follows the pattern of First.Last@kidy.com.br. Find more Kidy Calçados email formats with LeadIQ.

When was Kidy Calçados founded?

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Kidy Calçados was founded in 1990.

Kidy Calçados

WholesaleSão Paulo, Brazil201-500 Employees

Em 17 de Agosto de 1990, na cidade de Birigui/SP, Sérgio Gracia e seu irmão Ricardo Gracia, iniciaram juntos o que hoje conhecemos como uma das maiores empresas de calçados infantis do Brasil, a Kidy Calçados.  

Hoje, a marca Kidy é composta por mais de 2.000 colaboradores, 2 parques fabris (Birigui/SP e em Três lagoas/MS) e em seu portfólio de produtos, a Kidy tem mais de 30 linhas de produtos, entre eles 210 modelos e mais de 1200 variações de cores.

A marca Kidy investe em inovação e junto com IBTeC (Instituto Brasileiro de Tecnologia do Calçados, Couro e Artefatos)  desenvolve tecnologias para compor seus calçados e assim garantir um desenvolvimento saudável aos pezinhos das crianças.

Entre suas tecnologias exclusivas estão o Respi-tec, para auxiliar na respiração dos pés; Palmilha Anti-microbiana, para ajudar no combate ao chulé; Palmilha Medidora, que auxilia os pais a saberem a hora exata de trocar o calçado; o Wash, uma super tecnologia para lavar os calçados na máquina de lavar; Tecnologia do Equilíbrio, que ajuda no equilíbrio durante os primeiros passinhos do bebê; e o Nó Perfeito, que não deixa os cadarços desamarrarem.

Section iconCompany Overview

Headquarters
511 Avenue Achelino Moimaz Birigui, São Paulo 16203-125 Brazil
NAICS Code
42 - Wholesale Trade
Founded
1990
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    Kidy Calçados's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Kidy Calçados's revenue is estimated to be in the range of $500M$1B

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