Kiefer Aquatics

Sporting Goods ManufacturingIllinois, United States51-200 Employees

Kiefer Aquatics is a mid-sized U.S. sporting goods distributor focusing on the swim sector, supplying lifeguards, swim teams, swim facilities, and learn-to-swim programs. Through its e-commerce platforms and brick-and-mortar locations, it operates under several brands, including Kiefer, The Lifeguard Store, All-American Swim, and Swim Shops of the Southwest, providing access to gear and related equipment. The company is based in Bloomington, Illinois, and serves the American market from its multi-brand network.

In the broader sporting goods manufacturing landscape, Kiefer Aquatics positions itself as a multi-channel distributor with specialized emphasis on swimming-related products and services for institutions and programs. A recent development noted in industry news is an expanded presence at the Pro Swim Series and the summer championship circuit, including Nationals.

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