Boutique Growth Target expansion opportunities by emphasizing Kimpton Solamar's boutique, experiential approach and recent room experience initiatives such as Room 301 to attract partners in wellness, fitness, and local experiences.

Experience Partnerships Leverage past collaborations with Pura Vida Bracelets and Austin Music Foundation to propose partnerships with local artisans, event organizers, and experiential brands that align with the hotel’s Stay Crafty and Room 301 themes.

Local Engagement Offer localized sponsorships and community events that complement the hotel’s history of community partnerships, driving guest engagement and incremental revenue through event-driven packages.

Cost-Conscious Offering Position value-added packages and experiences at pricing suitable for a property with sub-$1M revenue by targeting corporate travel, weekend getaways, and loyalty program upsells to boost occupancy and average daily rate.

Technology Enablement Utilize the hotel’s existing tech stack (OneTrust, iCIMS, Microsoft 365, analytics tools) to implement targeted marketing, guest segmentation, and streamlined partner onboarding for new collaborations and marketing campaigns.