Artistic Marketplace Expansion King + Union operates as a curated online platform showcasing original artwork by professional artists and artisans worldwide. Their focus on unique, high-quality art for home and office settings presents a significant opportunity to expand their art collection offerings and attract more art enthusiasts and corporate clients seeking exclusive pieces.
Technology Utilization The company leverages modern web technologies including WordPress, React, and Google Tag Manager, indicating a digital-savvy approach that can be further enhanced with targeted digital marketing, personalized user experiences, and data-driven sales strategies to increase customer engagement and conversions.
Market Penetration Operating within the retail art supplies industry with a focus on original artwork, King + Union can explore partnerships with interior designers, corporate offices, and hospitality sectors to tap into the upscale interior decorating market, increasing sales through B2B channels and custom art commissions.
Customer Engagement The company's platform that shares artist stories and creative processes provides an excellent opportunity to deepen customer relationships through content marketing, exclusive art previews, virtual events, and artist collaborations, thereby fostering loyalty and increasing repeat sales.
Growth Opportunities With a relatively small team and modest revenue, there is clear potential for scale. Developing targeted outreach to art collectors, corporate buyers, and international markets, alongside expanding online presence and marketing efforts, can accelerate growth and establish King + Union as a leading name in curated online art retail.