Iconic Gaming Franchise King is renowned for the world-famous Candy Crush franchise, which has been the top-grossing franchise in U.S. app stores for six years. Leveraging the popularity and success of such a well-known brand can be a strong sales proposition to attract potential partners and advertisers looking to reach a large mobile gaming audience.

Expansive Global Presence With game studios in multiple locations such as Stockholm, London, and Barcelona, along with offices in cities like San Francisco and New York, King has established a robust global presence. This geographical diversity presents sales opportunities for partnerships, collaborations, and localized marketing initiatives to tap into various regional markets.

High Monthly Active Users King games are played by more than 200 million monthly active users, indicating a vast and engaged audience base. Highlighting this extensive reach in sales pitches can attract advertisers, sponsors, and investors seeking to connect with a broad demographic of mobile gamers and capitalize on the potential for high visibility and engagement.

Big-Tech Acquisition As part of Activision Blizzard under the Microsoft umbrella, King has the backing of major industry players. This acquisition can serve as a persuasive point in sales discussions, showcasing stability, resources, and the potential for synergies with larger gaming entities, making it an attractive partner for strategic collaborations and business ventures.

Diverse Tech Stack King utilizes a diverse range of technologies like Next.js, Cisco, and Scala, reflecting a commitment to innovation and staying at the forefront of gaming technology. Communicating the company's tech-forward approach can resonate with tech-focused clients looking to align with cutting-edge partners for co-development or integration opportunities.