Global Market Position King, a leader in entertainment, offers widely popular games, such as Candy Crush, played by over 200 million monthly users worldwide, indicating a strong market presence and potential for global sales expansion.

Expansive Game Portfolio With a diverse game portfolio, including iconic franchises like Candy Crush and Farm Heroes Saga, King has the opportunity to leverage its varied offerings to expand sales to different target demographics and regions.

Tech Integration Potential Utilizing advanced technologies like Oracle, Microsoft, and iOS in their tech stack, King can highlight their tech-forward approach to attract tech-savvy audiences and businesses seeking cutting-edge gaming solutions.

Financial Stability Despite strong competition in the gaming industry, King's substantial revenue of $1 billion indicates financial stability, making them an attractive partner for potential sales collaborations and long-term business relationships.

Strategic Partnerships As part of Activision Blizzard and indirectly linked to Microsoft, King has the potential to leverage strategic partnerships and networks in the industry, opening doors for strategic collaborations and sales growth opportunities.