Integrated Marketing Capabilities Kingpin Communications, as part of The Marketing Practice, offers comprehensive marketing solutions that span brand development, demand generation, data analysis, media planning, and account-based marketing, presenting opportunities for cross-selling integrated marketing services.
Technology Adoption The company's use of advanced tools like HubSpot, Microsoft 365, Google Analytics, and Drift indicates a strong reliance on data-driven marketing and customer engagement platforms, opening avenues for selling innovative Martech solutions.
Growth Potential With revenue estimates between 1 million and 10 million USD and a workforce of up to 200 employees, Kingpin is positioned as a growing mid-sized agency, indicating potential for upselling larger service packages as their client base expands.
Market Focus Operating within the advertising services industry, Kingpin targets B2B clients, creating opportunities to introduce specialized B2B marketing, ABM tools, and related SaaS solutions tailored to their client needs.
Global Expertise By bringing together B2B specialists worldwide, the company's diverse expertise suggests openness to international marketing technology partnerships and training services to enhance their global campaigns.