Cross-channel Retail Kiwoko operates a large retail network with 130 stores and 70 vet clinics and grooming salons across Spain and Portugal, presenting multiple touchpoints for upselling pet care products, grooming services, and veterinary partnerships.

Pet Care Ecosystem With integrated retail and veterinary services, there is an opportunity to bundle products with veterinary care plans, preventative care campaigns, and loyalty programs to increase average order value and customer lifetime value.

Data-driven Marketing Current tech stack includes Google Analytics 4 and Adobe Creative Cloud, enabling targeted digital campaigns. Leverage influencer partnerships and data-driven ad optimization to expand reach in pet owners and grooming clients.

Scaling Opportunity Mid-sized revenue band and growing footprint suggest potential for channel expansion, private label pet products, and enhanced online-to-offline (O2O) experiences to convert store visits into higher-margin sales.

Strategic Partnerships Existing influencer collaboration with Heepsy signals openness to partnerships. Explore supplier collaborations, veterinary product lines, and service partnerships to diversify offerings and drive cross-category growth.