Market Leadership Kiwoko is the leading pet retailer in Spain and Portugal with a large network of 130 stores and 70 veterinary and grooming clinics, indicating a strong market presence and potential for cross-selling pet products and services to a broad customer base.

Omnichannel Growth With a sizable retail footprint and a tech stack including Google Analytics 4, Adobe, and OnPage, there is an opportunity to propose integrated digital marketing, attribution enhancements, and e-commerce optimization to boost online and in-store sales.

Partnership Potential Existing influencer marketing partnership with Heepsy demonstrates openness to external partnerships; there is room to pitch additional collaborations across social channels, vet clinics, and grooming services to amplify reach.

Financial Readiness Revenue estimated at 25–50 million with external funding of 17 million suggests capacity for strategic investments in technology upgrades, loyalty programs, or expansion initiatives to accelerate growth.

Competitive Positioning Similar players in the region (Tiendanimal, zooplus) indicate a competitive landscape; tailored sales pitches could focus on differentiated offerings like integrated veterinary and grooming services, loyalty integrations, and localized marketing.