Strategic partnerships Kochava has active partnerships with major players like Ampersand, Fandango, TikTok for Business, Nexxen, and StationOne, indicating a strong opportunity to pursue co-marketing, integration, or data collaboration deals that expand multi-channel attribution and measurement capabilities.

TV and OTT focus Recent launches include closed-loop TV attribution for movie ticket sales and partnerships leveraging TV advertising ecosystems, suggesting a fertile sales angle around linear, CTV, and OTT attribution solutions for media buyers and entertainment brands.

Creative services expansion The introduction of creative services workspaces with key partners signals a move toward end-to-end solutions; selling support for creative optimization, evidence-driven attribution, and campaign orchestration could resonate with advertisers seeking integrated workflows.

Compliance and risk Publicized FTC-related litigation matters highlight data privacy and consent considerations; this presents an opportunity to position Kochava’s privacy-forward measurement capabilities and compliant data practices to potential customers prioritizing governance and risk management.

Growth and scale With a revenue range of 100M to 250M and a mid-sized employee base, Kochava appears positioned for enterprise-style deals with mid-market brands and publishers seeking scalable, real-time measurement across multiple channels, including mobile, CTV, and digital.