Closed Loop TV Kochava recently launched closed-loop TV attribution for movie ticket sales in collaboration with Ampersand and Fandango, demonstrating the ability to tie TV exposure directly to downstream actions. This proven model can be extended to advertisers across entertainment, streaming, and retail campaigns seeking measurable TV ROI. A sales angle is to offer Kochava’s deterministic attribution and cross-channel measurement to new clients looking to prove TV impact on sales and ticketing.

OOH Measurement Kochava has expanded its out-of-home measurement through partnerships with the OAAA and UniLED, signaling a strong capability to quantify OOH impact and connect it to digital outcomes. This creates an opportunity to pitch brands investing in OOH on unified attribution across OOH and digital channels to optimize media spend.

Programmatic AI The launch of a Yahoo DSP workspace within StationOne highlights Kochava’s programmatic and AI-driven capabilities. This presents a path to upsell advertisers using Yahoo DSP by adding measurement, attribution insights, and cross-device analytics to improve media efficiency and ROI across programmatic campaigns.

Privacy First Public privacy concerns around precise location data underscore the importance of privacy-forward measurement. Kochava can emphasize its data governance and consent management capabilities to risk-averse brands and regulated industries, offering compliant, transparent measurement solutions that build trust and enable ongoing investment in data-driven advertising.

Entertainment Partnerships Kochava’s deep engagements in entertainment ecosystems—including movie studios, ticketing platforms, and addressable TV partnerships—position it as a specialist in entertainment marketing measurement. This can be extended to similar ecosystems such as streaming, events, and gaming, offering end-to-end attribution across TV, digital, and OOH to win campaigns in these high-spend, outcome-driven segments.