Expansion Opportunities Koia’s rapid product expansion across proteins includes launching Protein Pop, Protein Powder, Koia Elite, and Koia Kids, signaling a growth runway into functional, higher-protein, and kid-focused segments. Sales teams should target retailers and DTC platforms looking to diversify plant-based protein portfolios and capitalize on elevated protein demand.

Partnership Potential Recent partnerships, such as with Nékter Juice Bar for Protein Cleanse coproducts, demonstrate Koia’s capability to co-develop and co-brand with wellness and nutrition-focused retailers. Business development should pursue cross-brand collaborations, co-marketing deals, and private-label opportunities with gyms, smoothie bars, and health-food chains.

Digital & Social Scale Koia has a strong online and social commerce emphasis with launches tied to TikTok Shop and a suite of digital tools. Sales outreach can leverage influencer-driven campaigns, targeted ads, and affiliate programs to boost exposure in plant-based and wellness communities.

Institutional Momentum With annual revenue in the tens of millions and a growing product lineup, Koia is attracting $7.5M in funding and significant distribution momentum. Target mid-market food service distributors and national retailers seeking high-protein, low-sugar, plant-based options to diversify offerings.

Product Diversity A diversified product roadmap spanning nutrition shakes for adults, kids, and specialized protein lines indicates cross-selling potential across households and dietary needs. Focus sales on multi-SKU deals, bundle pricing, and seasonal promotions to maximize basket size and repeat purchases.