Technological Integration Kompass employs a robust tech stack including Google Analytics, React, and DataDome, indicating a strong focus on digital marketing and data security, which can be leveraged for targeted advertising service offerings.

Strategic Partnerships Recent collaboration with Expandi Group highlights Kompass’s openness to integrating advanced intent signals and AI-driven tools, presenting opportunities to introduce complementary AI and data enrichment solutions.

Market Positioning With a revenue range of 100 to 250 million and over 200 employees, Kompass is positioned as a significant player in B2B data and advertising services, making it a prime target for enterprise SaaS and data analytics solutions.

Growth Potential Operating in the advertising services industry with recent expansion activities suggests ongoing growth prospects, creating opportunities to offer scalable marketing and analytics platforms that support their expansion efforts.

Industry Trends Kompass’s focus on intent signals, corporate data, and AI integration aligns with current industry trends toward sophisticated data-driven marketing, enabling providers of AI capabilities and predictive analytics to position their offerings effectively.