Strong Heritage and Awards Kono NZ has a recognized reputation within the Māori food and beverage sector, evidenced by multiple awards for innovation and product quality, creating strong brand credibility and potential to leverage this reputation in premium market segments.

Leadership and Strategic Growth Recent appointments of experienced executives and a new chair with a background in major food and wine companies suggest the company is actively positioning itself for strategic expansion, possibly open to partnerships or collaborations to scale further.

Product Diversification With a portfolio including award-winning wine, craft beer, and fruit products, Kono NZ offers diverse entry points for retail, hospitality, and export markets, providing multiple avenues for sales expansion across different segments.

Digital Engagement Utilization of modern digital tools such as Shopify, Google Ads, and Google Tag Manager indicates an emphasis on e-commerce and online marketing, presenting opportunities for targeted digital campaigns and direct-to-consumer sales channels.

Market Positioning As a family-owned Māori business with a focus on quality and innovation, Kono NZ is well-positioned to tap into niche markets that value authenticity and cultural heritage, suggesting potential for premium positioning and storytelling-driven marketing initiatives.