Expanding International Reach With 28 clubs across Russia, Belarus, Latvia, Kazakhstan, Finland, Slovak Republic, and Croatia, the KHL continues to grow its presence in multiple European and Asian markets, providing opportunities for localized sponsorship, targeted advertising, and regional partnership programs.

Digital Engagement Growth The KHL's adoption of advanced digital tools such as Google Analytics enhanced eCommerce, partnership with Portable.TV for broadcasting, and launch of NFT marketplaces indicate strong digital strategy efforts, opening avenues for digital marketing solutions, content monetization, and fan engagement platforms.

Leadership Changes and Opportunities Recent appointment of Roman Rotenberg as president presents a chance to engage in strategic collaborations, sponsorships, or innovative sports marketing initiatives aligned with new leadership's vision and direction for expanding the league’s brand.

Market Potential and Revenue Generating between $1 billion and $10 billion in revenue with a sizable employee base, the KHL offers substantial opportunities for business services, sponsorships, and technology partners to support its operations, fan engagement, and international expansion efforts.

Event and Content Partnerships The league’s ongoing initiatives, including the launch of All-Star branding, NFT projects, and partnerships for season broadcasting, create potential for technology companies, content providers, and event sponsors to collaborate on innovative fan experiences and content monetization strategies.