Established Expertise With over fifty years of experience in the sale of high-quality cooking supplies, Kookpunt has built a strong reputation for service and knowledge, making it a trusted source for both hobbyists and professional chefs. This longevity presents opportunities for upselling advanced or premium kitchen equipment and accessories to existing loyal customers.

Comprehensive Product Range Kookpunt offers an extensive assortment of kitchen appliances, tools, and tableware, covering nearly all needs for cooking enthusiasts. Cross-selling complementary products and promoting bundled packages through the webshop or in-store can increase average order value and customer engagement.

Online Presence With a well-developed webshop and active digital tracking via tools like Google Ads and Facebook Pixel, Kookpunt has a solid foundation for targeted marketing efforts. Data-driven advertising campaigns can help identify and convert potential customers interested in premium cooking products, especially in the Rotterdam region where their physical store is located.

Market Positioning As a specialized retailer with a relatively small revenue compared to larger competitors like Blokker, Kookpunt can leverage its niche expertise to differentiate itself through personalized customer service and targeted online marketing, opening up opportunities for growth in premium or exclusive kitchen products.

Growth Opportunities The company's focus on quality tools and customer service suggests potential for expanding into new market segments such as cooking classes, workshops, or partnerships with culinary influencers. Expanding services or content marketing can increase brand loyalty and attract new segments interested in cooking as a hobby or profession.