Cultural Engagement Korbel's active participation in cultural and community initiatives, such as partnering with Latinas in Tech and supporting Hispanic Heritage Month, demonstrates an openness to innovative marketing collaborations and diverse audience engagement, presenting opportunities for targeted promotional campaigns and sponsorships.

Digital Expansion The company's recent virtual events, NFT art exhibitions, and digital advertising campaigns like Make It Gold highlight their focus on leveraging digital platforms and creative media, opening avenues for digital marketing solutions, content partnerships, and technology-driven brand experiences.

Product Innovation Recent launches of Prosecco and smaller 187-ml bottles show Korbel’s efforts in product diversification and catering to different consumer preferences, presenting opportunities to upsell, cross-sell, or develop tailored marketing initiatives targeting premium or on-the-go segments.

Tourism Potential With thousands of tourists visiting the Sonoma County winery annually, there is significant potential to enhance visitor experiences through technology integrations such as mobile apps, augmented reality, or personalized tours, creating new revenue streams and customer engagement channels.

Sustainability & Community Korbel’s longstanding presence and community involvement suggest a strong foundation for sustainability initiatives and CSR collaborations, which can be appealing to ethical brands and organizations seeking partnership opportunities aligned with corporate responsibility strategies.