APAC Expansion Kounta's global reach and Lightspeed acquisition position it to accelerate penetration in the Asia-Pacific hospitality segment. The opportunity for sales teams is to cross-sell Lightspeed's omnichannel POS and back-office tools to existing Kounta customers and target mid-market operators expanding in APAC.

WiFi Marketing The February 2026 Wavespot partnership adds a POS integrated WiFi marketing capability, enabling guest data capture, targeted promotions and loyalty triggers. This creates a compelling upsell path for existing Kounta users to add marketing automation and incremental revenue streams.

Accounting Integration Kounta's direct integration with Xero supports automated reconciliation and invoicing, which can be expanded with Lightspeed's financial apps to offer a tighter back-office stack for hospitality businesses seeking efficiency and modern bookkeeping.

Ecosystem Partnerships Past and ongoing partnerships with Liven and AEVI highlight an open app ecosystem. This creates selling points to merchants who want VAAS and secure transactions, and provides a channel for co-sell opportunities within Lightspeed's marketplace.

Cloud Reliability A cloud-based, cross-device POS that can operate in offline mode appeals to multi-site hospitality groups and venues with intermittent connectivity. Emphasize uptime and flexibility to win deals with regional chains and businesses needing resilient POS.