Leadership Transition Hungary’s KPMG is appointing a new CEO Ágnes Rakó effective October 1, 2026, with the current CEO moving to a regional audit leadership role. This leadership shift signals potential opportunities in advisory services around governance, change management, and regional integration projects.

Growth Readiness With over 1400 local staff across audit, advisory, legal, and compliance services, KPMG Hungary demonstrates a broad service footprint and scale, presenting cross-sell opportunities across audit, tax, advisory, legal, and compliance solutions for multinational and government clients.

Technology Enablement KPMG Hungary uses a modern tech stack including Power BI, Tableau, Alteryx, Microsoft 365, Google Cloud, OpenAI, ServiceNow and Adobe Creative Suite, indicating opportunities to pitch data analytics, AI-driven insights, cloud migration,automation, and digital transformation services.

Regional Positioning CEO Rezső Rózsai moves to a regional head of audit role for Central and Eastern Europe, highlighting stronger integration with KPMG’s regional network and a potential for cross-border collaboration, shared methodologies, and regional scalability projects.

Financial Scope Hungary operates with substantial revenue within the $100M–$250M band and employs a large workforce, suggesting a solid client base and demand for expanded services such as risk assessment, ESG reporting, and optimized tax and regulatory compliance for both local and multinational clients.