LASIK Expertise Leverage the practice's deep legacy in LASIK and PRK with Dr. Kraff’s involvement since early FDA trials to position premium refractive services and referral partnerships.

Specialized Team Target outreach around their comprehensive ophthalmology team including a retinal specialist and contact lens-focused optometrists, offering partnerships for co-management, patient referrals, and device or lens supply opportunities.

Technology Stack Engage on cloud and digital marketing topics given their use of AWS, WordPress, Webflow, AdRoll, and analytics tools like Hotjar to propose optimized patient acquisition, website optimization, and retargeting services.

Growth Potential With revenue in the mid single digits and a mid-sized practice profile, propose scalable solutions for marketing automation, patient engagement platforms, and revenue diversification through elective procedures and cataract services.

Competitive Positioning Position as a strategic partner to enhance patient education, streamline telemedicine or digital outreach, and differentiate from larger chains by highlighting clinical expertise and personalized care.