Growth Through Acquisition The recent acquisition of KraftCPAs PLLC by Baker Tilly International indicates a strategic expansion, presenting an opportunity to offer complementary advisory, valuation, and forensic services to a broader client base.

Industry Diversification Kraft Analytics serves key industries such as construction, healthcare, and real estate, which are actively seeking specialized financial advisory and valuation services, creating avenues for targeted solutions and upselling opportunities.

Technology Adoption With a tech stack including analytics and web engagement tools, Kraft Analytics demonstrates a focus on leveraging technology, opening doors to upsell advanced analytics, digital transformation, and data integration solutions.

Industry Awards & Recognition Gina Pruitt’s award signifies a commitment to excellence and industry leadership, making the firm attractive for premium service offerings, especially in forensic and valuation segments where reputation is key.

Growth Potential Kraft Analytics operates in a competitive yet sizable market segment with revenues between one and ten million dollars, suggesting ample room for service expansion, cross-selling, and scalable advisory solutions tailored to similar mid-sized firms.