Small team Target their tight-knit operation (2-10 employees) with personalized enterprise offerings and scalable membership packages that can grow alongside their business.

Diverse programs Leverage cross-sell opportunities across Krav Maga, Ground/Weapons defense, MMA conditioning, Muay Thai, Kickboxing, and CHL training to broaden corporate wellness and self-defense training options for clients.

Local outreach Capitalize on their group classes, private sessions, and off-site seminars by offering on-site corporate training, community partnerships, and gym-to-worksite wellness programs.

Digital presence Use their existing tech stack and online signups to propose digital marketing packages, online booking enhancements, or YouTube/streaming enablement for virtual seminars to expand reach.

Growth potential With revenue in the 1M–10M range and a scalable fitness offering, present mid-market growth deals, franchising or affiliate partnerships, and referral programs to accelerate expansion.