KraveBeauty | Certified B Corp Employee Directory
Personal Care Product ManufacturingNew York, United States11-50 Employees
KraveBeauty is a New York, New York-based personal care product manufacturer founded by beauty influencer Liah Yoo to rethink skincare for people and the planet. The company operates with a small-to-mid-sized team and pursues sustainability and equity, reflected in Certified B-Corp status, Climate Neutral and Plastic Neutral certifications, and memberships in 1% for the Planet and the U.S. Plastics Pact. Its products and campaigns target skincare consumers who seek a slower, more intentional approach to beauty, aiming to curb overproduction and promote stakeholder capitalism through initiatives such as Slow Down Skincare and its venture studio PressResetVentures. In 2025 KraveBeauty introduced Plumptuous Lip Jelly, described as a sustainable refillable lip oil, illustrating ongoing product development aligned with its reset philosophy.