Local Market Focus KRCG serves the Columbia, Jefferson City, and Lake of the Ozarks regions, emphasizing a strong local presence that offers targeted advertising and community engagement opportunities for brands seeking regional reach.

Moderate Revenue Scale With annual revenues estimated between 25 million and 50 million dollars, KRCG presents opportunities for scalable advertising packages tailored to mid-sized broadcasters looking to expand their local advertising footprint.

Digital Engagement Active on social media platforms like Twitter, Facebook, and YouTube, KRCG is receptive to digital marketing solutions that can enhance viewer engagement, content distribution, and online advertising strategies.

Community-Centric Content As a CBS affiliate, KRCG’s focus on local news and programming aligns with brands aiming to connect with engaged, community-focused audiences in its geographic market.

Growth Opportunity With a relatively small team of 11 to 50 employees, there may be opportunities to offer scalable solutions, such as automation or content management tools, that support operational efficiencies and strategic growth.