Premier Partnership Leverage the Premier Breakthrough Technology contract for the Catalyst bed to access Premier's hospital network and position Kreg as the preferred ICU bed provider with in-bed verticalization for heavy patients.

ICU Market Expansion Target ICU directors and hospital procurement teams in mid to large systems that need high-capacity, durable beds; offer both purchase and rental options to fit capital budgets and clinical workflows.

Quality Compliance Highlight ISO 13485 certification to reassure buyers about regulatory compliance and reliability for regulated medical equipment.

Rental Growth Promote the rental and service model to secure multi-year revenue, including maintenance, training, and accessories for ICU beds.

Strategic Leadership Leverage leadership additions and the Illinois manufacturing footprint to pursue strategic partnerships and distributor channels within hospital networks.