Boutique Growth As a Chicago-based boutique event planner with a 2-10 person team, Kristina Taheri Special Events can look to scale selectively by expanding core offerings and hiring specialists to handle larger or more complex engagements while preserving high-touch service quality.

Partnership Upsell The current model relies on a network of skilled service providers. Formalizing VIP vendor partnerships and bundled packages (design, planning, photography, AV, catering) can raise average deal size and margins.

Premium Positioning Positioned around storytelling and design, the company commands premium pricing with discerning clients. This positioning supports targeting mid-to-large luxury weddings, corporate milestones, and venue partnerships in Chicago and nearby markets to grow share.

Revenue Expansion Revenue of 1M-10M indicates solidity with room to scale into larger corporate events, multi-day conferences, or destination celebrations, especially by leveraging a scalable partner network and targeted sales outreach to higher-ticket projects.

Marketing Intelligence Active use of Google Analytics, Tag Manager, and other marketing tech provides a foundation for data-driven lead generation. There is an opportunity to optimize inbound inquiries, improve SEO, and run targeted campaigns to attract premium clients and convert inquiries into bookings.