Insights

Multimodal Brand Portfolio KROELY manages a diverse portfolio of eight prominent automobile brands including Audi, Mercedes-Benz, Porsche, and Volkswagen, offering extensive cross-selling and upselling opportunities across luxury, premium, and mainstream segments to cater to a wide range of customer preferences.

Established Regional Presence With 37 concessions spread across Alsace and Lorraine and a history spanning nearly a century, KROELY has cultivated a strong regional footprint that facilitates targeted local marketing and service initiatives, strengthening customer loyalty and brand visibility.

Comprehensive Service Offerings KROELY provides a full spectrum of automotive services including new and used vehicle sales, after-sales, parts and accessories, financing, and a dedicated used vehicle center, enabling integrated solutions that encourage repeat business and customer retention.

Digital Infrastructure Utilizing advanced technology stacks such as LiteSpeed Cache, Yoast SEO, and PHP, KROELY demonstrates a focus on website performance, SEO, and online customer engagement, creating opportunities to leverage digital solutions for lead generation and operational efficiency.

Growth and Market Opportunity With revenues ranging from 1 to 10 million dollars and a sizable workforce of over 500 employees, KROELY presents avenues for targeted B2B solutions in areas like dealership management, digital transformation, or operational optimization to support their ongoing development initiatives.

Similar companies to KROELY

KROELY Tech Stack

KROELY uses 8 technology products and services including LiteSpeed Cache, Axeptio, Glyphicons, and more. Explore KROELY's tech stack below.

  • LiteSpeed Cache
    Caching
  • Axeptio
    Cookie Compliance
  • Glyphicons
    Font Scripts
  • Preact
    Javascript Libraries
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • LiteSpeed
    Web Servers
  • Apache
    Web Servers

Media & News

KROELY's Email Address Formats

KROELY uses at least 2 format(s):
KROELY Email FormatsExamplePercentage
First.Last@kroely.frJohn.Doe@kroely.fr
83%
Last@kroely.frDoe@kroely.fr
15%
First.MiddleLast@kroely.frJohn.MichaelDoe@kroely.fr
1%
Last.First@kroely.frDoe.John@kroely.fr
1%

Frequently Asked Questions

Where is KROELY's headquarters located?

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KROELY's main headquarters is located at 10 Rue Emile Mathis Bischheim, Grand Est 67800 France. The company has employees across 2 continents, including EuropeAsia.

What is KROELY's official website and social media links?

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KROELY's official website is mercedes-kroely.fr and has social profiles on LinkedIn.

What is KROELY's NAICS code?

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KROELY's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does KROELY have currently?

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As of March 2026, KROELY has approximately 332 employees across 2 continents, including EuropeAsia. Key team members include Used Cars Manager: A. A.Conseiller Commercial Véhicule D’occasion: A. B.Directrice Marketing: A. H.. Explore KROELY's employee directory with LeadIQ.

What industry does KROELY belong to?

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KROELY operates in the Motor Vehicle Manufacturing industry.

What technology does KROELY use?

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KROELY's tech stack includes LiteSpeed CacheAxeptioGlyphiconsPreactPHPYoast SEOLiteSpeedApache.

What is KROELY's email format?

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KROELY's email format typically follows the pattern of First.Last@kroely.fr. Find more KROELY email formats with LeadIQ.

When was KROELY founded?

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KROELY was founded in 1907.

KROELY

Motor Vehicle ManufacturingGrand Est, France201-500 Employees

Paul KROELY Automobiles:
8 marques automobiles (Audi, Mercedes-Benz, Peugeot, Porsche, Seat, Skoda, Smart et Volkswagen)
6 concessions Mercedes-Benz Utilitaires et Poids Lourds 
1 Centre Européen de l'Occasion
Paul KROELY Dépannage 
37 concessions
Plus de 1200 collaborateurs 

Notre vision: être une référence, dans nos régions, pour la qualité de nos collaborateurs, de nos services et de nos concessions. 

Les métiers dans notre groupe: 
- Les ventes (véhicules neufs et d'occasion)
- Le service après-vente (SAV)
- Les pièces de rechange et accessoires
- Le Centre Européen de l'Occasion
- Le financement

Plus d'un siècle de compétence:

Présent dans le secteur automobile depuis près d'un siècle, le groupe Paul Kroely Automobiles compte aujourd'hui 37 concessions, déployées en Alsace et en Lorraine, et environ 1000 collaborateurs. Spécialisé dans la distribution automobile multimarque, le groupe représente notamment  les marques Audi, Mercedes-Benz, Peugeot, Porsche, Seat, Skoda, Smart et Volkswagen. 

1930, le visionnaire: René Kroely qui - après avoir créé une première affaire dans le vélo, puis dans les transports en commun et les ambulances - a l’intuition, dans les années 30, de se lancer dans l’automobile aux côtés de la marque Peugeot.

1948, les bâtisseurs: Pierre Kroely, son fils, associé à Lucien Hartz, qui, dès 1948 déploient l’entreprise.

Aujourd'hui, Paul Kroely: Petit-fils du fondateur, est un président attaché à conjuguer performance et ambiance au sein de chacune des concessions du groupe dans une vision de développement.

Section iconCompany Overview

Headquarters
10 Rue Emile Mathis Bischheim, Grand Est 67800 France
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1907
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    KROELY's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    KROELY's revenue is estimated to be in the range of $1M$10M

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