Strategic partnerships Kroll International has recent and ongoing partnerships with Caracal USA and Reviv3 Procare, signaling demand for law enforcement, public safety, military, and shooting sports products. Leverage these relationships to target expansion into adjacent product lines and co-marketing opportunities with dealers serving similar end markets.

Dealer expansion The company markets itself as a wholesale-only distributor with easy online ordering and a dealer program. This suggests opportunities to recruit new dealers in need of responsive fulfillment, drop ship capabilities, and flexible payment terms to accelerate channel growth.

High SKU availability With over 160,000 products and 45,000+ in stock from 170 manufacturers, there is strong potential to upsell to existing customers through cross-sell of complementary items and bundled solutions, particularly for law enforcement, security, and shooting sports retailers.

Fast fulfillment Same day shipping cutoff at 12pm EST and a focus on rapid order processing positions Kroll as a reliable supplier for time-sensitive needs. Target opportunities in high-turnaround categories and seasonal buys where speed differentiates procurement.

Financial health cues Revenue range indicates a mid-market wholesale player with room to scale. Propose value-add financing terms, tiered discounts for larger or recurring orders, and scalable logistics services to attract larger retailers seeking stable, credit-friendly supply partners.