Digital Platform Adoption Krungsri Auto has launched a digital auto lending platform, Krungsri Auto PromptStart, enabling customers to check credit appraisals via mobile web. This indicates a strong emphasis on digital channels, offering opportunities to promote additional fintech integrations or digital insurance products.

Strong Market Presence With 43 branches nationwide and participation in major events like the Thailand International Motor Expo 2025, Krungsri Auto demonstrates a solid physical and event-based presence, creating opportunities to cross-sell related automotive services, insurance, and maintenance packages.

Customer Service Focus Krungsri Auto provides comprehensive customer support through a call center and home delivery services, highlighting a customer-centric approach. This focus can be leveraged to introduce value-added services such as vehicle telematics, fleet management, or extended warranties.

Diverse Loan Portfolio Offering a wide range of vehicle financing options from new, used, motorcycle, to commercial vehicle loans, Krungsri Auto presents opportunities to upsell insurance, GAP coverage, or maintenance plans tailored to each segment.

Financial Growth Potential Revenue between 100 and 250 million dollars, coupled with its positioning within a competitive banking group, suggests room for expanding synergies through strategic partnerships in automotive technology, electric vehicles, or green financing initiatives, targeting future market trends.