Innovation in Contact Angle Measurement KRÜSS has recently introduced advanced dosing systems and system solutions for contact angle measurements, highlighting ongoing product innovation and a focus on improving measurement accuracy and efficiency. This presents opportunities to upsell or cross-sell complementary measurement instruments and services.

Global Focus and Service With offices and a distributor network spanning Hamburg, the USA, China, Great Britain, and France, KRÜSS demonstrates a strong international presence and commitment to quick, flexible customer support worldwide. This international footprint allows targeted sales campaigns in key scientific and industrial markets.

Expanding Product Portfolio The launch of new instruments such as the Foam Tester and updated Force Tensiometer indicates a strategic product expansion aimed at quality control and research applications. Sales efforts can focus on sectors requiring precision surface measurement and foam stability testing, including coatings, pharmaceuticals, and food industries.

Technological Edge KRÜSS integrates advanced technology like software updates and temperature control units into its products, emphasizing its commitment to high-precision, innovative solutions. This technological sophistication can be leveraged in marketing to attract R&D departments looking for cutting-edge surface analysis tools.

Financial Growth Potential With revenues estimated between $50 million and $100 million, KRÜSS shows substantial market traction. There is an opportunity to engage with larger industrial clients and research institutions that require scalable, high-quality solutions to meet expanding surface science needs.