Community partnerships KSBY actively collaborates with local nonprofits and organizations (Vitalant, SESLOC, Larson Audiology, and community book drives), indicating opportunities for sponsored campaigns, donor drives, and co-branded events that deliver measurable reach for advertisers and partners.

Cross-channel reach As a local NBC affiliate with substantial news production and digital presence, KSBY can offer integrated advertising across TV, online video, streaming, and sponsored segments to retailers and local service providers in the Central Coast.

Housing & data Past collaboration with Zillow Rentals signals openness to data-driven housing campaigns. This opens opportunities for targeted real estate advertising, neighborhood market reports, and sponsorships focused on renters and home buyers.

Branded content With a steady news operation and in-house production capabilities, KSBY can create sponsored segments, branded features, and event coverage that align with advertiser messaging in a credible, local context.

Network leverage Ownership by a major media group and affiliation with a network provides access to broader ad inventory and potential national-brand sponsorships, while maintaining strong local market reach for regional advertisers.