Regional Focus KSW Construction primarily serves the Midwest, specifically the Madison, WI area, presenting an opportunity to expand marketing efforts and service offerings within this geographic region and neighboring markets.

Mid-Size Market With annual revenues between 10 and 25 million dollars and a dedicated team of up to 50 employees, KSW is well-positioned to pursue mid-sized commercial projects, making targeted outreach for similar clients valuable.

Comprehensive Services Offering a wide range of services from site selection to construction management allows cross-selling multiple construction and design solutions to existing clients and prospects seeking integrated project delivery.

Digital Engagement Utilizing digital tools like Google Analytics and contact forms indicates an active online presence; leveraging this technology can improve lead generation and client engagement strategies.

Industry Positioning Aligned with large competitors but focused on superior client communication and quicker project delivery, KSW can differentiate itself by emphasizing personalized services and efficiency to attract clients looking for reliable regional contractors.