Leverage Livestreaming Trend Kumu's livestreaming platform targeted at GenZ & Millennial Filipinos presents an opportunity to capitalize on the growing trend of live content consumption, offering a unique proposition for brands looking to engage with this demographic segment.
Expand User Base Internationally With a presence in over 55 countries and 6 million registered users, there is a significant opportunity for expanding Kumu's reach internationally by tailoring content and partnerships to resonate with diverse global audiences, thereby tapping into new markets and revenue streams.
Monetize Through Live Commerce Kumu's live commerce platform can be leveraged by businesses to showcase and sell products directly to a highly engaged audience, providing a seamless integration of e-commerce into livestream content and opening up avenues for direct sales and product promotions.
Utilize Social TV for Brand Engagement Brands can leverage Kumu's Social TV feature to enhance brand engagement and visibility through sponsored content, branded challenges, and interactive experiences, enabling them to connect with Kumu's user base in an authentic and engaging manner.
Explore Creative Partnerships Exploring partnerships with influencers and content creators on Kumu can offer a unique opportunity for brands to reach a targeted audience organically, foster brand advocacy, and create authentic connections within the community, driving potential sales through influencer collaborations and sponsored content.