Premium BMW Leader Kuni BMW is the largest BMW Authorized Center in Oregon with over 40 years in Beaverton, indicating strong brand authority and a broad local client base ripe for upsell on new models, certified pre-owned vehicles, and service plans.

Holman Network As part of the Holman Automotive group since 2016, Kuni BMW benefits from a large dealership ecosystem, enabling cross-sell opportunities to Holman customers and collaborative marketing to expand reach in the Pacific Northwest.

Diverse Inventory The mix of new, certified pre-owned, and pre-owned vehicles suggests multiple entry points for sales conversations, including trade-ins, upgrade programs, and flexible financing that can be tailored to different buyer segments.

TechEnabled A modern tech stack including Vue.js, Mautic, and digital marketing tools supports targeted digital outreach, nurture campaigns, and appointment generation to improve lead quality and conversion for showroom visits and service.

Revenue Scale With reported revenue in the 50–100 million range and a large regional footprint, there is potential to expand service retention programs, extended warranties, and vehicle service plans to boost lifetime value from existing customers.