Broad SKU advantage Leverage Kurt S. Adler’s extensive catalog of over 6,500 SKUs and 80+ licensed products annually to upsell retailers with complementary holiday decor items and cross-sell seasonal accessories.

Customization potential Explore opportunities for custom ornaments and specialty items with retailer or corporate logos, targeting gift programs, corporate gifting, and exclusive product lines to deepen retailer partnerships.

B2B leadership Position as the established B2B leader in holiday decor since 1946 to prospective retailers and distributors seeking reliable supply partners with strong service and product innovation.

Tech-enabled commerce Highlight the company’s multi-platform e-commerce and CMS capabilities (Magento and BigCommerce) to support scalable orders, bulk purchasing, and streamlined reordering for B2B customers.

Growth positioning With revenue in the mid-range tens of millions and a robust supplier network, pursue channel expansions, regional distributors, and licensed product collaborations to accelerate growth and diversify revenue streams.