UK expansion Kusch+Co and Nowy Styl are expanding their UK presence with a new showroom in Manchester, signaling growing demand for modern office and public space furniture in Northern Europe. Sales teams should target UK enterprise and public sector buyers seeking integrated workplace solutions.

Product portfolio Recent launches including SPIX acoustic office pod, Aplo shelving system and Sivu armchair expand the collaborative portfolio for workplace environments. There is an opportunity to upsell integrated needs for acoustic comfort, modular storage, and ergonomic seating across offices, airports, and transport hubs.

Design leadership Genaya modular soft seating demonstrates capability in modular, flexible interiors. Target clients undergoing transformative workspace redesigns or retrofit programs, emphasizing adaptable, scalable seating solutions for high-traffic areas and terminal environments.

Strategic backing As a trusted brand within Nowy Styl, Kusch+Co benefits from a larger European furniture platform. Leverage combined portfolio to propose end-to-end space solutions for corporate, hospitality, and public-sector projects, reducing procurement fragmentation for buyers.

Growth potential Revenue in the low-to-mid single-digit millions with growing brand reach suggests mid-market opportunities across Europe. Focus on mid-sized corporations, airports, universities, and municipal spaces seeking premium yet scalable furniture systems and showroom-enabled demonstrations.