Local media footprint KXRA Radio operates three radio stations and a community portal serving west central Minnesota, presenting an opportunity to upsell cross-channel advertising, bundled packages, and campaign extensions across AM/FM, digital, and community content.

Mid-market scale With 11-50 employees and revenue in the range of $1M-$10M, KXRA represents a mid-sized market player that can benefit from scalable advertising solutions, sponsored content programs, and regional sponsorships tailored to small and medium businesses in Alexandria and nearby towns.

Diversified tech stack Existing digital assets include a community portal and web presence with standard web technologies. This enables advanced digital advertising, programmatic opportunities, targeted display/Video, and data-driven retargeting to complement on-air campaigns.

Family of brands As part of Paradis Broadcasting with distinct stations covering news/talk, classic rock, and 90s/Now formats, there is potential to tailor sponsor messages and promotions by format, audience segment, and time-of-day to maximize reach and relevance.

Growth potential Moderate revenue size and local focus suggest opportunities for regionally targeted marketing services, event sponsorships, and educational or community initiatives aligned with local news, sports, and funeral announcements to deepen engagement and ROI.