Local partnerships Opportunity to propose tailored local advertising and content sponsorship packages to Waco-area businesses and institutions, leveraging KXXV’s multiple studios and regional reach, especially in Central Texas.

Education initiatives Capitalize on KXXV’s reported education programs (e.g., bachelor's degree for teacher aides) by offering targeted educational content, apprenticeship opportunities, and community program sponsorships to schools and universities.

Digital monetization Expand digital ad revenue through Amazon Advertising and Google AdSense collaborations, leveraging Mixpanel, Snowplow, and Qualtrics data insights to optimize audience targeting for local advertisers.

Cross-station reach Leverage the partnership with KRHD and the broader E. W. Scripps network to offer advertisers extended market coverage across Waco, Killeen, Bryan/College Station, and surrounding areas.

Community programs Propose sponsorships and promotional opportunities around community events and partnerships (e.g., university readings, local eateries) to align brands with local engagement and drive measurable impact.