Insights

Market Expansion Following its strategic spin-off, Bath & Body Works has significantly increased its workforce, planning to hire over 30,000 employees which indicates a focus on expanding retail presence and operational capacity, presenting opportunities for supply chain and retail technology solutions.

Product Innovation The launch of new fragrance lines like Touch of Gold and collaborations with brands such as Disney and Milk Bar suggest a commitment to product innovation and limited-edition collections, opening avenues for marketing, packaging, and creative services.

Digital & Tech Adoption Utilization of a diverse tech stack including cloud services, data management, and web development tools reflects a modern approach to retail operations, providing prospects for technology integrations, data analytics platforms, and SaaS solutions.

Brand Collaborations Partnerships with high-profile brands like Disney and Milk Bar highlight a strategy to boost brand visibility and customer engagement through exclusive collections, creating potential for licensing, promotional campaigns, and experiential marketing services.

Financial Growth With revenue reaching approximately $10 billion, Bath & Body Works' strong financial position indicates it is a major player in the retail industry, making it a lucrative target for expanding product lines, operational services, and customer loyalty programs.

Similar companies to L Brands

L Brands Tech Stack

L Brands uses 8 technology products and services including SQL, UKG, GitLab, and more. Explore L Brands's tech stack below.

SQL
Database
UKG
Human Resource Management System
GitLab
Issue Trackers
Vue.js
Javascript Frameworks
DataTables
Javascript Libraries
Floating UI
Javascript Libraries
Microsoft Azure
Platform As A Service
Vimeo
Video Players

Media & News

L Brands's Email Address Formats

L Brands uses at least 4 format(s):

L Brands Email Formats	Example	Percentage
FLast@lb.com	JDoe@lb.com	83%
First.Last@lb.com	John.Doe@lb.com	7%
FirstLast@lb.com	JohnDoe@lb.com	4%
FirstL@lb.com	JohnD@lb.com	2%
LFirst@lb.com	DJohn@lb.com	1%
LastFirst@lb.com	DoeJohn@lb.com	1%
First@lb.com	John@lb.com	1%
FL@lb.com	JD@lb.com	1%
FLast@limitedbrands.com	JDoe@limitedbrands.com	92%
FirstLast@limitedbrands.com	JohnDoe@limitedbrands.com	3%
First.Last@limitedbrands.com	John.Doe@limitedbrands.com	1%
Last@limitedbrands.com	Doe@limitedbrands.com	1%
First@limitedbrands.com	John@limitedbrands.com	1%
F.Last@limitedbrands.com	J.Doe@limitedbrands.com	1%
FirLast@limitedbrands.com	JohDoe@limitedbrands.com	1%
FLast@victoria.com	JDoe@victoria.com	94%
Last@victoria.com	Doe@victoria.com	3%
FiLast@victoria.com	JoDoe@victoria.com	2%
FMLast@victoria.com	JMDoe@victoria.com	1%
First.Last@bbwinc.com	John.Doe@bbwinc.com	100%

Frequently Asked Questions

What is L Brands's phone number?

You can contact L Brands's main corporate office by phone at

+1-614-415-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is L Brands's stock symbol?

L Brands is a publicly traded company; the company's stock symbol is APEX.

What is L Brands's official website and social media links?

L Brands's official website is bbwinc.com and has social profiles on LinkedIn.

What is L Brands's NAICS code?

L Brands's NAICS code is 44-45 - Retail Trade.

How many employees does L Brands have currently?

As of December 2025, L Brands has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: A. N.Chief Executive Officer: C. W.Chief Executive Officer - North America: G. R.. Explore L Brands's employee directory with LeadIQ.

What industry does L Brands belong to?

L Brands operates in the Retail industry.

What technology does L Brands use?

L Brands's tech stack includes SQLUKGGitLabVue.jsDataTablesFloating UIMicrosoft AzureVimeo.

What is L Brands's email format?

L Brands's email format typically follows the pattern of FLast@lb.com. Find more L Brands email formats with LeadIQ.

L Brands

Q: What is L Brands's official website and social media links?

L Brands's official website is bbwinc.com. L Brands has social profiles on LinkedIn.

Q: How many employees does L Brands have currently?

L Brands has approximately 10K employees.

Q: What technology does L Brands use?

L Brands's tech stack includes Microsoft Sentinel, Cherwell, Drupal Multisite, Klear, Meltwater.

RetailOhio, United States10001+ Employees

On August 2, 2021, L Brands (NYSE: LB) completed the separation of the Victoria’s Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria’s Secret & Co., includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret & Co. is a NYSE listed company trading under the ticker symbol VSCO.

In conjunction with this announcement, L Brands changed its name to Bath & Body Works, Inc. and now trades under the ticker symbol BBWI.

For more information on Bath & Body Works, Inc. or Victoria’s Secret & Co., please visit the corporate websites.