Insights

Expanding Workforce Bath & Body Works has significantly increased its staffing levels, hiring over 32,000 employees in the past year, indicating a focus on scaling operations, expanding product lines, and preparing for heightened holiday season sales opportunities.

Strong Revenue Base With reported revenues exceeding one billion dollars, Bath & Body Works demonstrates substantial sales volume in the retail segment, presenting opportunities to offer enterprise solutions, supply chain enhancements, or customer engagement tools to support its growth.

Strategic Collaborations Partnering with brands like Milk Bar and Disney, Bath & Body Works actively campaigns through limited-edition collections, creating cross-promotional opportunities for marketing solutions, event sponsorships, or exclusive product collaboration platforms.

Product Innovation The launch of new fragrances such as Touch of Gold and seasonal collections indicates a focus on product innovation and customer personalization, opening avenues for advanced analytics, personalization technologies, or marketing automation solutions.

Digital Technology Use Utilizing a variety of modern platforms like Vue.js, React, and cloud services, Bath & Body Works maintains a strong digital infrastructure that provides opportunities to offer digital transformation services, cybersecurity solutions, or customer experience enhancements.

Similar companies to L Brands

L Brands Tech Stack

L Brands uses 8 technology products and services including SQL, UKG, GitLab, and more. Explore L Brands's tech stack below.

SQL
Database
UKG
Human Resource Management System
GitLab
Issue Trackers
Vue.js
Javascript Frameworks
DataTables
Javascript Libraries
Floating UI
Javascript Libraries
Microsoft Azure
Platform As A Service
Vimeo
Video Players

Media & News

L Brands's Email Address Formats

L Brands uses at least 4 format(s):

L Brands Email Formats	Example	Percentage
FLast@lb.com	JDoe@lb.com	83%
First.Last@lb.com	John.Doe@lb.com	7%
FirstLast@lb.com	JohnDoe@lb.com	4%
FirstL@lb.com	JohnD@lb.com	2%
LFirst@lb.com	DJohn@lb.com	1%
LastFirst@lb.com	DoeJohn@lb.com	1%
First@lb.com	John@lb.com	1%
FL@lb.com	JD@lb.com	1%
FLast@limitedbrands.com	JDoe@limitedbrands.com	92%
FirstLast@limitedbrands.com	JohnDoe@limitedbrands.com	3%
First.Last@limitedbrands.com	John.Doe@limitedbrands.com	1%
Last@limitedbrands.com	Doe@limitedbrands.com	1%
First@limitedbrands.com	John@limitedbrands.com	1%
F.Last@limitedbrands.com	J.Doe@limitedbrands.com	1%
FirLast@limitedbrands.com	JohDoe@limitedbrands.com	1%
FLast@victoria.com	JDoe@victoria.com	94%
Last@victoria.com	Doe@victoria.com	2%
FiLast@victoria.com	JoDoe@victoria.com	3%
FMLast@victoria.com	JMDoe@victoria.com	1%
First.Last@bbwinc.com	John.Doe@bbwinc.com	100%

Frequently Asked Questions

Where is L Brands's headquarters located?

L Brands's main headquarters is located at 3 Limited Parkway Columbus, OH 43230 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is L Brands's phone number?

You can contact L Brands's main corporate office by phone at

+1-614-415-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is L Brands's stock symbol?

L Brands is a publicly traded company; the company's stock symbol is APEX.

What is L Brands's official website and social media links?

L Brands's official website is bbwinc.com and has social profiles on LinkedIn.

What is L Brands's NAICS code?

L Brands's NAICS code is 44-45 - Retail Trade.

How many employees does L Brands have currently?

As of October 2025, L Brands has approximately 9.9K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: C. W.Chief Executive Officer - North America: G. R.Chief Administrative Officer: C. P.. Explore L Brands's employee directory with LeadIQ.

What industry does L Brands belong to?

L Brands operates in the Retail industry.

What technology does L Brands use?

L Brands's tech stack includes SQLUKGGitLabVue.jsDataTablesFloating UIMicrosoft AzureVimeo.

What is L Brands's email format?

L Brands's email format typically follows the pattern of FLast@lb.com. Find more L Brands email formats with LeadIQ.

L Brands

RetailOhio, United States5001-10000 Employees

On August 2, 2021, L Brands (NYSE: LB) completed the separation of the Victoria’s Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria’s Secret & Co., includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret & Co. is a NYSE listed company trading under the ticker symbol VSCO.

In conjunction with this announcement, L Brands changed its name to Bath & Body Works, Inc. and now trades under the ticker symbol BBWI.

For more information on Bath & Body Works, Inc. or Victoria’s Secret & Co., please visit the corporate websites.